who we are
Soundboard is an operator-led retail advisory platform for CPG brands and the investment firms behind them.
We work with founders, executive teams, and private equity sponsors who are serious about winning in club retail. We pressure-test economics, positioning, and execution before they face scrutiny across the table.
In high-volume retail, sentiment doesn't win. Structure does.
what we do
We determine whether your product, economics, and operations can realistically succeed in club retail — and give you an honest assessment before a retailer ever sees your pitch.
We help develop and pressure-test the full structure of a viable club program: SKU configuration, pricing economics, packaging, supply chain, and the value proposition that holds under scrutiny.
We help build the commercial narrative, financial & operational talking points, and negotiation framework needed for a buyer meeting, line review, plant visit, or high-stakes renegotiation.
When velocity drops or a program is at risk — we diagnose what's actually happening and build the response strategy before the window to act closes.
Operator-grade assessment of CPG targets where club retail is part of the investment thesis — evaluating what the financial model can't see.
Ongoing club retail intelligence across CPG holdings — monitoring program health, flagging risk early, and providing the operator perspective PE firms don't have in-house.